About
I am Danielle Yaor, 28 y.o. Graduated from the Amsterdam Fashion Institute (AMFI) with a BSc in Branding and Marketing.
My experience includes concept development, research, planning, execution of creative strategies, and art direction.
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Projects for clients: 2020-2024
The clients I mainly worked with were: Amazon Prime Video (social media content creation and art direction), Chupa Chups (art direction and graphic design), Pepsi MAX (creative strategy), Spotify (assets design), VIA (concepting and event planning), Karin Rom- (art direction and branding), various internal projects within Boomerang agency, and with Conscious Hotels + V hotels (content and marketing).
Next to my education, my work experience is in advertising and as a freelancer in the fashion industry. I assisted upcoming fashion brands with rebranding, concept development of the brand DNA, graphic design, social media content creation, photography, and video editing.
As part of my studies, I interned at Boomerang agency in Amsterdam, where I developed digital content for notable brands like; Amazon Prime Video, Chupa Chups, and Pepsi MAX, and more. I'm a skilled graphic designer, animator, illustrator, and creative concept developer, working on social media brand campaigns.
After my internship, I joined Boomerang as a creative. Together we worked on campaigns around the topic of inclusivity for the representation of the Boomerang agency internally and externally. I provided research reports on influencers, Gen-Z online tribes, analysed campaigns, researched current social media trends and relevant industry creative strategies for team inspiration, and external trends reports.
While working with Boomerang, I have learned from various successful marketing campaigns, like working with Amazon Prime on set and online. This taught me how to increase brand awareness and reach new audiences through social media, DOOH, and through traditional advertising platforms.
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In my current role, I work as a Senior Brand & Content Marketing Coordinator at Conscious Hotels & Hotels V. My main focus is developing a social media strategy and creating engaging content to increase brand awareness on various social media platforms. I also manage all the social media channels and collaborations with creators for paid partnerships and social media activations. Additionally, I conduct market research and provide valuable insights to the team. Lastly, I'm coordinating all the brand's needs regarding the campaign's info structure, photoshoots, and events promotions.
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On a personal matter, I enjoy working respectfully, professionally, and efficiently, especially within an international team. I like implementing my creative problem-solving skills, cultural knowledge, research, and storytelling abilities and integrating values such as inclusivity and neuro-diversity within commercial campaigns.